Our Vision :


Be and be recognized as the role model distribution operation in CEMEA, through leadership across all functions while achieving 1.75 Billion LE   2013/2014.

Define where to compete, invest and develop execution plans to achieve our goals.

El Amir builds & develops a strategic partnership in the field of FMCG to make a positive change in the areas & societies it serves.

El Amir provides a high quality service through: Dedication, Continuous innovation, coping up with technological development while hiring &developing the best calibers.